Overview

This article explains how to use Contently’s ideation tools for content brainstorming. It covers the steps to gather, organize, and refine ideas using the platform’s features, helping teams streamline their content creation process from the ideation phase.

Information

Content ideation is a crucial step in content marketing, allowing you to generate and refine ideas that will resonate with your target audience. Contently provides several tools to help teams and freelancers brainstorm and organize content ideas efficiently.

1. Using the Pitch Request Tool: The Pitch Request tool allows you to gather content ideas from freelancers within Contently’s network. You can send out requests for specific types of content, providing detailed guidelines such as format, audience, and deadlines. This is an effective way to scale content production while receiving expert input from experienced professionals.

2. Internal Content Requests: For internal teams, Contently’s content request tool is a great way to organize and gather content ideas. You can set up custom intake forms that allow your team members or stakeholders to submit content requests. This ensures that all ideas are captured in one place and can be reviewed systematically.

3. Organizing Ideas with Tags: Once you have gathered ideas, you can use Contently’s tagging system to categorize and organize them. This can be done by product lines, funnel stages, or other criteria relevant to your business. Organizing ideas with tags makes it easier to find and filter content suggestions when needed.

4. Collaborating on Ideas: Use Contently’s collaboration tools to discuss and refine content ideas with your team. You can add comments, review suggestions, and make decisions on which ideas to move forward with. This collaborative approach ensures that the best ideas are selected and developed into actionable content pieces.

5. Tracking Progress: Once ideas are approved, you can track their progress from concept to completion using Contently’s calendar and workflow tools. This ensures that content production stays on schedule and that every piece is aligned with your overall content strategy.

Summary

Contently’s ideation tools simplify the process of brainstorming, gathering, and refining content ideas. With features like the Pitch Request tool, internal content requests, tagging, collaboration, and progress tracking, teams can streamline the ideation process and ensure a steady flow of high-quality content aligned with their strategy.